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Huawei has launched the Nova 14 series, starting at CNY2,699 (USD375), with Pro and Ultra versions priced at CNY3,499 and CNY4,199, respectively. Featuring HarmonyOS 5 and AI enhancements, the series aims to strengthen Huawei's mid-to-high-end market presence, particularly in China, while facing challenges in expanding its HarmonyOS ecosystem globally. Despite a 28% drop in net profit last year, the company sold over 100,000 Nova 13 units in Q1 2023, aided by a national consumer subsidy program.
Huawei has launched its in-house operating system, HarmonyOS, for personal computers, aiming to provide an alternative to Windows amid rising geopolitical tensions. The OS will debut on the MateBook Fold and is set to support over 2,000 apps, including popular messaging platforms like WeChat and QQ. With a focus on reducing reliance on American technology, Huawei is phasing out Windows from its PC lineup and expanding its software ecosystem to connect various devices.
Huawei has launched its in-house operating system, HarmonyOS, for personal computers, aiming to provide an alternative to Microsoft’s Windows amid rising geopolitical tensions. The OS will debut on the MateBook Fold and is set to support over 2,000 apps, including popular messaging platforms like WeChat and QQ. As part of its strategy to reduce reliance on American technology, Huawei is phasing out Windows from its PC lineup and expanding its software ecosystem to connect various devices.
Huawei is set to unveil its first foldable PC on May 19, featuring the in-house Kirin X90 chip and running HarmonyOS. The device, part of the premium "ULTIMATE DESIGN" line, boasts a large foldable display and a built-in linear motor for realistic typing. This launch marks a significant advancement in Huawei's homegrown PC processors, following challenges in sourcing components due to U.S. restrictions.
Maextro, the luxury sedan brand from Huawei and JAC, has unveiled the interior of its S800 model, set to launch in May with a price range of RMB 1 million to 1.5 million ($137,070 to $205,605). The S800 features three connected screens and a starry roof effect, available in both extended-range electric vehicle (EREV) and battery electric vehicle (BEV) variants. The EREV variant boasts an 800V battery capable of rapid charging, while both versions share dimensions of 5,480 mm in length and 2,000 mm in width.
Huawei is set to adopt a more aggressive smartphone strategy in 2025, following a successful 2024 marked by a 38% revenue increase despite US export controls. The company is focusing on AI and innovation, exemplified by the launch of the Pura X foldable, which features an enhanced Kirin 5G chip and advanced AI capabilities. With significant R&D investments, Huawei aims to introduce groundbreaking products that could redefine the smartphone market.
Huawei is reportedly reshuffling its top executive, Richard Yu, to enhance its focus on the smartphone sector. Yu has stepped down from his role in the Smart Automotive Solutions BG, now concentrating solely on the Consumer BG, as the company aims to streamline its operations in these areas. This shift comes amid changes in Huawei's automotive partnerships and the restructuring of its smart automotive business.
Huawei's Richard Yu addressed concerns over the high price of the Pura X foldable smartphone, set at 7499 yuan, emphasizing that the cost reflects the use of advanced technology, including Pro-grade chips and cameras. He noted that while consumers expect lower prices, the production costs for such innovations are significant. The Pura X, featuring a top-level quad-camera setup and HarmonyOS 5, is priced lower than the Mate X series, making it a competitive option in the foldable market.
Huawei aims for HarmonyOS to become the world's third-largest PC operating system, competing with Microsoft Windows and Apple MacOS. Following the expiration of its Windows supply license, Huawei is set to launch HarmonyOS PCs in May, with a user interface similar to MacOS but optimized for speed and interaction. Currently, HarmonyOS is available for smartphones in China and for tablets, wearables, and earbuds globally, with potential plans for a wider international rollout.
Huawei's three EV brands have launched updates featuring enhanced smart functions, including gesture-controlled door opening and the Huawei Advanced Driving System 3.3 for the Aito M9. The Aito M5 has also received advanced intelligent driving capabilities, with deliveries starting next month. Presales for the Aito M8 have surpassed 70,000 units, while the Stelato S9 and Luxeed R7 are also gaining traction in a competitive market focused on intelligent driving technology.
Richard Yu
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
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